The term affiliate marketing is used to describe an advertising agreement between a website owner and a merchant. If you have researched Internet home business opportunities, you know that affiliate marketing is one of the most simple and profitable opportunities on the web. Most affiliate marketing programs cost nothing to join, which means that there is no financial risk involved for you.
For the most part, getting started is easy. There is no previous sales experience required, and as mentioned above, there is no charge to join most of these programs. Most programs provide all of the marketing materials you will ever need, including site graphics and links. You also don’t have to worry about many of the other things that come with an online retail business, such as inventory, order processing, and shipping.
However, these programs, like any work at home business, requires an organized plan of action if you want to succeed. To assist you in developing a plan, Web Business Tools has created a list of affiliate marketing tools that are essential for every work at home business.
Tool Number One
Your Own Website
When it comes to affiliate marketing, your website is not only your most important tool; it is the key to your success. In addition to being user-friendly, your site should also be credible and professional looking. If you are interested in using one of these programs as an Internet home business opportunity, you will want to begin by building a website that will serve your needs. To come up with ideas, search the web and see what others are doing. Assess these other sites to determine what you like and what you don’t like. Make notes as you go and use them to develop an original and unique website that can stand out among the competition.
If you are unable to build your own website, there are many different professional web development companies who can. They may also be able to help you develop optimized content that will be relevant to your Internet home business opportunity. If you are not interested in hiring someone, there are also software programs that can be purchased which will teach you all about website building and website development.
Tool Number Two
Incentives
To be successful in affiliate marketing, you must encourage people to click on links for the products and services that you are promoting. To help build a clientele, create an opt-in email list, newsletter, or e-zine. If you really want to increase the profits of your work at home business, offer incentives, such as free software, services, etc., that will encourage people to subscribe to your publications. As with any Internet home business opportunity, promotion is the difference between success and failure.
Tool Number 3
Links
Affiliate marketing success depends heavily upon the traffic that comes through your website. Your search engine ranking typically determines your traffic level, but another factor is link popularity.
To gain link popularity, you can submit your site’s link to other websites, free newsletters, etc. The more times you submit, the more chances you have to become a popular destination, which in turn, provides you with more chances to make your Internet home business opportunity a success.
Having your own work at home business can be a satisfying experience. If you want to make the dream come true, give affiliate marketing a try. By taking time to learn more about affiliate marketing programs, affiliate marketing tools, and other Internet home business opportunities, you can develop a successful work at home business.
First, I have to admit. I’m a terrible customer. I’m a demanding perfectionist who rarely feels that he is getting his money’s worth. This is especially true of hosting providers. In the past four years, I’ve had to change providers at least six times because I felt that I was not getting what I paid for. This brief commentary is somewhat of a treat for me as I finally get to say something good about a hosting provider!
A little over two years ago I was reading up on the latest technologies in one of my favorite publications, eWeek, when I ran across a nice, full-page ad from 1and1 offering an introductory offer of free hosting for three years. Wait! What! No way! This has got to be too good to be true! Off to the trusty computer I go…
Sure enough, it was the real deal. 1and1 was indeed offering free web hosting for three years to introduce its new public sector hosting service. Well, like any good cash-strapped college student, I stepped right up and got me a piece of the pie. I’ve got to say, the pie was good too!
After roughly two years of hosting with 1and1, with minimal problems I should say, I started to notice that I was getting dangerously close to the bandwidth allowance my free package had to offer. No big surprise there; these things happen when you’re trying to establish an online presence and you offer free downloads. It was time to upgrade my hosting.
At the time, there were no great specials going on at 1and1 so I decided to shop around. That was a tremendous mistake! What I got was a course in how *not* to run a hosting service. I will be polite, this time, and not name and companies, but let’s just say stay away from cheap reseller hosting accounts! The uptime is nowhere near what they promise and every time you turn around some idiot is running a script that bogs the server down to a crawl.
After a couple months, a chunk of wasted cash, and several moves back and forth between providers, I finally conceded that 1and1 was indeed the best host I had come across thus far. As luck would have it, I had received an email from 1and1 announcing a great promotion for their free preview package holders (obvious marketing trick, but good timing in my situation). They were offering their top shared Linux package for half the price. Ok, that sounds like a good deal, and it was, but what about next year? Well, this is where it gets even better. Not only did I get the package at half price, but they guaranteed that price for three years with free upgrades!
I might not be the brightest light bulb in the box, but I know a good deal when I see one. So, as I’m sure you’ve already figured out, I signed up. What I got was a whole lot more than what I bargained for, and honestly, could have hoped for. Almost instantly after upgrading, I noticed that my sites were running faster. I’m assuming that paid customers are placed on less crowded servers.
Then, the first upgrade came. My space and bandwidth were doubled at no extra charge. I thought to myself, cool, I’ll take it! A couple weeks later, I was browsing the 1and1 site comparing features for a potential client when I noticed that the package I have had been bumped to ridiculously high levels. Even though I was getting my money’s worth at the time, I felt a little bitter that I wasn’t getting the full package spec. After all, I was promised that I would get every package upgrade.
Just like any other nightmare client, I promptly dialed billing to give them a piece of my mind. Apparently, the billing agent was no stranger to difficult clients like me. Within a few minutes of talking to me, he got me defused and assured me that my package would be brought up to spec within four weeks. That was two weeks ago. He explained that it was taking more time than expected to upgrade all their current accounts to the new account specs. He really surprised me when he said that I’d actually be getting more than what was currently listed on the site. What?! Ok then! Thank you for your time! Needless to say, I was left feeling very positive about that support call.
Here’s where we get into the numbers… When I logged into my account today, I was greeted by some very generous numbers for the package I have. I discovered that I now have 30,000MB of storage and 1,500 GB of transfer on a shared hosting account that normally runs $19.99/mo! Wait! That can’t be right! Those are VPS specs! Yup, you read right. 30GB of storage and 1.5TB of transfer for under $20/mo. PLUS, with 1and1, I only pay $5.99 per domain, per year.
Now, let’s be real here. Those numbers are great and all, but other providers offer similar specs. What sets 1and1 apart? For starters, uptime! With every other host I’ve used, uptime was a major issue. This is not so with 1and1. I can count on one hand how many times in the past two years my site was not available and nearly every time it was related to an ISP router, not 1and1! Also, one of the things I’ve really grown to appreciate is their one-of-a-kind control panel. It’s a little slow, but it more than makes up for it in streamlined administration. This is especially true of the domain administration. Even complete n00bs have no problem navigating the 1and1 control panel and managing their package like a pro.
Again, I’m not the easiest person in the world to impress, especially when it comes to hosting providers. Nevertheless, 1and1 has really raised the bar of what a good hosting provider is in my mind. They are now the benchmark by which I will measure all hosting providers. If you are in the market for a good, reliable, affordable hosting provider, I cannot say enough positive about 1and1.
There is only one negative I’ve found with 1and1 and it’s not even really a negative. They’re a bit restrictive on script execution. If you think about it, in a shared hosting environment, this is a good thing, and this also explains why the only time I’ve noticed the server actually being down was during a scheduled hardware upgrade. Now, who’s going to complain about a free upgrade in performance?
If you would like more information on 1and1 and the packages they offer, I encourage you to visit their site. Just as a point of reference, I’m running on the Developer Package. I think you’ll find that it’s a more than adequate package for moderate to heavy traffic sites.
Companies spend thousands of dollars every year building product knowledge “Universities”. They send their sales people to these product schools to learn the features and benefits of their products. They have them go through the process of becoming “product” experts, with the hope that the expertise they gain will propel them to sales success.
Unwittingly, they promote and fund a process that ends up creating “non supportive beliefs” in the minds of their sales people that can actually inhibit their success and lose them both sales revenue and profit margins. Those beliefs include the following:
Disseminating product knowledge to my prospect will build my credibility and make sales.
In order for the prospect to understand the value of my offer I must educate them.
Unfortunately, we have found this type of thinking, or “non supportive beliefs”, end up creating very difficult selling problems. Once we understand the problems these non supportive beliefs create we can begin to change both our thinking and behavior that will lead us to greater success in sales.
Although being credible to your prospect is important , we believe that having them trust you to provide a solution that will limit the risk they take in making a decision to buy from you is much more important. The way you build that trust is by demonstrating to your prospect, through a complete understanding of their problems, that you reduce the chance of making a mistake in the recommendation you make.
Logically, to gain an understanding of what your prospect needs, would require us to ask questions. Through your questions, you gain a greater understanding of their situation and thereby lower the risk of making a recommendation that is inconsistent with what they need. Asking questions about typical problems and understanding the impact they have on your prospect is much more important than giving out information.
Also, we have found that educating your prospect about your value allows them to use your information and recommendations as a way to “shop” you against the competition, frequently building RFP’s and RFQ’s around the unique value you have educated them about. This “shopping” model allows them to get competitive bids built around your recommendations that literally extinguish your value and end up creating sameness. This “free consulting” is particularly frustrating and damaging to our technology and intangible service customers.
Educating your prospect may make you feel good but it will end up being your downfall. It’s a dead end street that will force you to define your difference by a low price!
Bob squinted at the email and began to read:
“Dear eBay User, as part of our security measures, eBay Inc. has developed a security program against fraudulent attempts and account thefts. Therefore, our system requires further account verification…”
Security Measures. A threat to suspend his account to prevent “fraudulent activity”. The email went on to say that there were “procedural safeguards with federal regulations to protect the information you provide for us.”
Bob clicked the link and was confronted with an authentic looking logon page, just waiting for him to input his user name and password and confirm what ebay supposedly didn’t know.
He almost did it. The page looked absolutely authentic, and he had already been “set up” by the email message. His fingers were poised over the keyboard when he happened to glance at the URL.
There was something very, very wrong with it.
“PHARMING” TO FLEECE SHEEP
The art of “pharming” involves setting up an illegitimate website that is identical with its legitimate prototype, for example the ebay page Bob was almost suckered into using, and redirecting traffic to it.
“Pharmers” can do it in two ways:
1.By altering the “Hosts” file on your computer. The Hosts file stores the IP address of websites you have been accessing. By inserting a new IP address into the database field corresponding to a website, your own computer can be redirected to the pharmer’s website. Any information you give the bogus site is immediately hijacked by the pharmer.
2.Hijacking the DNS (Dynamic Name Server) itself. A DNS matches the names of address with their IP addresses. If this server can be coerced into assigning new IP addresses to traditional names, all computers using the name resolution provided by the DNS server will be redirected to the hijacker’s web site.
Once that happens, it’s time to be fleeced.
DOWN ON THE PHARM
“Pharmers” hijack your “hosts” file or DNS servers using Spyware, Adware, Viruses or Trojans. One of the most dangerous things you can do is to run your computer without some form of Internet Security installed on it.
Your security software should be continually updating its virus definitions, and be capable of warning you if something has been downloaded from a web site or through email. It should be able to remove it, “quarantine it”, or tell you where it is so that you can remove it by hand.
You should also have Spyware and Adware programs installed, and be aware of any change in Internet browsing patterns. If your home page suddenly changes, or you experience advertising pop ups (which may pop up even when you are not hooked up to the Internet), you should run a Virus, Spyware or Adware scan.
Thanks to the efficacy of these protection programs, pharming is a lot more difficult than it used to be. It isn’t as easy to hijack a computer as it once was.
So, the “pharmers” have teamed up with the “phishermen” to get you to visit the bogus web page yourself, and enter all the information they need.
PHISHING TO CATCH YOU ON THE PHARM
As Bob discovered, the page he had been taken to by the bogus email message was identical to the ebay logon page. Identical in every way except for the URL.
Out of curiosity, he checked the URL for the ebay logon by accessing ebay directly and clicking on the logon link. The two URL’s were nothing alike, except the bogus one did have the word “ebay” in it twice – just enough to make it look authentic.
By combining the two techniques, the phishermen/pharmers had avoided the high tech problems associated with downloading a Virus that could get past his protection software. They had gone straight for the throat.
Bob’s throat.
YOUR ONLY REAL IDENTITY THEFT PREVENTION AND PROTECTION
The only real protection against the pharmers and phishermen is YOU. There are three things you must consider when you read any email demanding information:
• Why do they want it? Be extremely skeptical when they say they have to “update their records”, “comply with federal regulations”, or prevent fraud. They are the ones initiating the fraud.
• Why can’t this be done at the website? Why not invite you to access the website directly and provide this information? The answer is because the bonafide company doesn’t need an update.
• What does the URL look like? Is it a series of subdomains some of which have the name of the bonafide company? Most likely the subdomain is set up with a free hosting company.
• Have they provided partial information about you as a guarantee that the email authentically comes from the legitimate source? Be very careful of this one. This technique is effective for “pretexting”, impersonating a person or company, and was used in the Hewlett Packard scandal to collect information. Just because they know your first and last name (and any other information – known only to the legitimate source) doesn’t mean the email is legitimate. They probably hijacked the information off the server.
THE BOTTOM LINE
The bottom line is: don’t provide any information at the behest of an email, no matter how authentic it looks, or how authentic the page it directs you to looks. If you must log in, do so at the parent site itself.
Your Identity Theft prevention and protection is, in the final analysis, up to you.
Don’t be the next sheep fleeced by the pharmers who caught you with the phisherman’s hook. Being dropped naked into their frying pan is NOT a fate you want.
Sales people are frequently confronted by this question on sales calls, along with some others like “why should I buy from you/your company?” or “what makes you different?”. In fact, as identified in my last post, they have probably spent a lot of time at “Product Knowledge U” learning exactly how to answer these questions. In reality, answering questions like these usually end up putting you on the defensive and will not give you the advantage you are hoping for.
Think about it for a minute… if you answer that question you immediately sound like all of the sales people that have come before you, as well as those who will follow you. By answering the question you create “sameness” and a belief in the mind of the prospect that you are just like everyone else. You must also consider that everything you say will be considered as “sales fodder” and is often listened to with skepticism and from an “oh sure” perspective.
Obviously, there are many different situations in which this questions can be asked. Are they currently buying this product from someone else. Is this a product they have bought in the past, or is it a product they have never bought? Knowing which situation you are in will help you determine how best to proceed. Rather than answer the question, you might want to say “I’d be happy to tell you but I’m curious, is this a product that you have used in the past or are currently buying?”. Their answer will be a valuable piece of information from which we can plan our next question.
If they are currently using or have had past experience, it would make a lot more sense to find out what they have used in the past. If they are looking to make a change “what would they like to see different?” This is a questions that would get us information that would begin to form our offer, or identify that we don’t have what they want. Remember too, if they are not buying or have not used before, giving away your information can now become a shopping list that will allow them to compare you to the competition and “commoditize” your offer.
Not always, but often times the best answer to a question is another question. By not answering the question but rather asking:
“Was there something that you were hoping would be better?”, or
“if we could offer something different or better what were you hoping for?”
With these questions you end up with the chance of finding out exactly what they are looking for and can craft your response based on the feedback you get.
It takes some courage and emotional control to respond this way but you’ll find it will put you in an entirely different light with your prospect. Stop answering “what makes you better” and you’ll get better information that will help you make more sales!